About GravityLab

GravityLab builds systems that empower staff, drive performance and embed change


We have worked with large and small organisations to achieve proven results. We used to consult with companies to design new business processes and then try and hold staff accountable to change, but it wasn’t enough. People can’t just be told what to do. Staff need to be empowered with insights and tools, processes need to be optimised and enforced and ideas need to be embedded as action.


We build intuitive Salesforce systems that build the connections between people, information and action.

Our Team

Amanda Armstrong

Director, Revenue Consulting

Amanda is our Director of Revenue Consulting. She helps across the full spectrum of revenue generation including sales, marketing, technology, people and strategy. Within executive roles at Xero, Vend and Crimson Education, and deep experience as a sales and marketing leader, she helps teams thrive across multiple divisions and countries.

Her expertise is in building a strong foundation to ensures companies can accelerate their growth to the next level. This dovetails beautifully into our business process automation work. Amanda is also a brilliant, personable coach with a unique ability to quickly assess performance gaps, formulate a strategy and execute an effective outcome to achieve rapid results.

Amanda is also an active person who loves to exercise, travel and spend time at the beach.

Brooke Fitness

Director of Strategy

Brooke is a proven innovator within the digital landscape, devising and executing strategies for clients. He has implemented high profile projects from process automation to emerging technologies.

Instrumental to sizable, enduring and highly complex software design and builds, Brooke has a history of successful delivery within a messy, fast-paced digital world. He has a talent for translating business into technology and back again – working with high-growth startups to enabling corporate business transformations. He delivers real profit and social good.

Daniel Howell

Managing Director

Daniel has always been passionate about people, business and technology. He comes from a background in management consultancy where he worked with top managers of some of NZ’s biggest businesses (AXA, NZ’s Bankers Association, Ministry of Justice ICT). He has managed large IT projects as well as run his own website development shop.

He is passionate about non-profits and making a tangible difference in the world we live in. This led him to live in Africa for two years developing the finance of local and international NGOs.

He brings a depth of knowledge to process design sessions and can turn abstract concepts into a technical reality. Daniel can’t wait to use his analytical prowess and digital business insights to be a force for good in your organisation.

Fallon Savery

Revenue Acceleration Consultant

Fallon helps across the full spectrum of revenue generation including sales, marketing, technology, people and strategy. With over 10 years of experience in the SaaS & technology industry, Fallon has developed high performing sales, marketing, and customer success teams at Auror & Vend, both rapid growth global businesses founded in NZ.

Her experience spans across both high volume and enterprise sales. Fallon works collaboratively to explore OKRs and key metrics along the customer journey to identify opportunities to deliver the most effective results. From building high performing sales teams across Auckland, Melbourne, Toronto, and London right through to working intimately with varying companies as a mentor via Startmate.

David Smith

Salesforce Team Lead

David is a technological superstar. He has led top IT and Salesforce projects for over ten years. He has the unique ability to look across the business objectives, see the opportunities in strategy and make complicated technology stacks simple.

He’s worked on large projects for Vend and Harmoney being a leading factor around their speed to market and development efforts. When he’s not on one of his laptops you’ll find him taking his son to rugby or enjoying a cheeky martini.

David is looking forward to helping you navigate the world of technology to choose the right products and back the right approaches.

Sarah Lambourne

Revenue Acceleration Consultant

Sarah has a successful career as a global sales enablement specialist. Leading work at Air New Zealand, 2degrees and Yellow. She is commercially astute with proven expertise in delivering training in a global environment, developing best-in-class sales training systems, and building high-performance teams. She also has significant experience in managing large portfolio accounts, and delivering sales transformation and excellence.

She loves innovative strategies ensuring the customer is at the heart of every process, Sarah is passionate about using design thinking methodologies to deliver real value and return on investment.

In her spare time, you’ll find her getting outside to explore this beautiful country and on occasion enjoying a nice glass of red.

Tarryn Brent

Fractional Chief Marketing Officer

Tarryn models a paradigm shift in how to position a company and market within the high-tech sector. She has led marketing at Xero, Microsoft and Amazon Web Services within New Zealand before joining GravityLab to complement our Revenue Acceleration team.

Tarryn led the Microsoft New Zealand market transition of on-premise to cloud technology and the launch of Yammer. A highlight was working at the bleeding edge of integrating social marketing platforms into local early adopter businesses alongside other innovative tech at the time such as VoIP solutions.

Xero was the place for igniting a global scale of beautiful cloud accounting software and needed people to help spread the word. Tarryn established the New Zealand marketing team from the ground up and became known within the company as delivering best of breed marketing and communications campaigns, with these executions being showcased and used across all Xero regional markets.

Tarryn managed the design and build of their new family home in North-West Auckland, and loves spending time with her husband, two wonderful children, and of course, three cats.

Steve Chua

Senior Consultant and Architect

Steve is an all-round performer with a passion for seeing clients thrive. He loves to really understand client needs and is an advocate of the Salesforce ecosystem. He has led large IT projects across the globe from England to Singapore. He has the knack of making business outcomes a reality through robust software and process design.

In his spare time you would find him exploring the great outdoors with his three beautiful children.

Steve has a wide product knowledge and brings passion and a can do attitude to every engagement. He is willing to go the extra mile to keep everyone happy.

Kristin Moolman

Marketing Automation Consultant

Kristin is a CRM / marketing automation specialist and has been helping businesses primarily in the services sector, develop and implement their automation strategies with a variety of platforms. She has a strategic scope with an eye for detail, enjoys being able to help businesses connect more effectively with their audiences and enable them to spend more time doing what they are great at. She has partnered with businesses through their growth phases since 2012, helping guide their digital adoption and becoming an extended part of the team.

She has worked with high growth clients such as WOOP, Dream Childcare, Moceanic and Property Apprentice.

 In her own time, Kristin enjoys spending time with her family and all things to do with the ocean, whether that be immersed in it or helping to clean it. She is a strong advocate for the protection of sharks and our oceans.

Mark Mazengarb

Salesforce Team Lead

Mark is our engineer and project manager. He is a problem solver at heart and has a keen understanding of logic and delivering on ideas. He’s always looking to excel and improve on every deliverable for our clients.

Before his life of Salesforce he was a touring musician and is a classically trained guitarist. These days you might glimpse him performing jazz or acoustic acts at various venues around the country.

Alisa Edwards

Salesforce Consultant

Alisa is a Chilean-American (and almost Kiwi) who is passionate about the environment, diversity & inclusion, and tech for good. She is active in Auckland’s Salesforce community where she runs the Women in Tech group and collects 800+ Trailhead badges as well as 13 Salesforce certifications.

Alisa loves hearing from inspiring people, learning new languages, exploring vegan restaurants, hiking NZ Great Walks, attending hackathons, minimising waste, and finding ways to do things thoughtfully and a bit unconventionally.

Robin Emblem

Senior Salesforce Consultant

Experienced consultant and Salesforce platform specialist with a track record of delivering results for a wide variety of clients across verticles. Having delivered Salesforce implementations and enhancements for small local businesses through to globally recognised brands, Robin has a deep understanding of business process and how to leverage Salesforce to promote engagement and enhance organisational output.

In his spare time, you’ll find him and Nina dressing up as Lord of the Rings characters for his adorable daughter Lyra.

Joanne Moore

Customer Success Manager

Jo is a legend in the Salesforce realm kindly running the Auckland user group for the last few years. With 10 years of being in the Salesforce eco-system, she has studied up to the rank of a Salesforce Ranger (someone who knows lots about Salesforce). She prides herself in really caring about customer outcomes and using her insights and experience to push to get real results.

In her spare time. you will find her walking in beautiful Aotearoa or sipping on a lovely herbal tea (or wine).

Briony Gray

Customer Success Manager

Briony is an old-soul millennial who’s found her calling in empowering people with technology so they can spend more of their precious time doing their best work.

With experience working in a high growth global EduTech start-up, as both a Project and Product Manager, Briony has a bright, creative, get-things-done attitude that is driven by both people (first), and numbers (second).

Pre-fitted with a notebook in one hand and a pen in the other, she has held roles which have been fundamental in major system implementations and designing solutions that have empowered teams across the global business.

When not geeking out you might find her sipping gin while playing with puppies.

Ann Susan Sebastian

Junior Salesforce Consultant

Ann Susan is our Junior Functional Consultant (newbie at GravityLab). She was from India and moved to New Zealand 3 years ago to pursue a Master’s degree from Massey University. She is an active member of Auckland Salesforce community and is a certified Trailhead Ranger. She currently holds 2 x Salesforce Certifications and has more on the way.

Her core values include diversity, positivity, patience, and respect. She loves exploring different cuisines and new places (especially beaches). In her free time, you can see her either dancing or painting/drawing or being nagged by Daniel to make her Dosa.

Laura Pattie

Senior Salesforce Consultant

Laura is an American (and newly minted Kiwi) with several years in the Salesforce Ecosystem.
She comes from a biology background – having graduated in Integrative Biology and worked with whales and dolphins – and finds similarities in the way processes, technology, and people work together. She currently holds 6 Salesforce certifications and is anxious to continue building her knowledge.

When not working, Laura spends her time with her husband and two kids. She also finds time to play competitive tennis.

Seniour Supreme Developurr

Dexter quickly moved up the ranks from originally starting as Assistant Lap Warmer. He moved onto doing basic mouse-keeping, but was adamant in becoming our CFO (Chief Feline Officer) as he loves to have the final say in all things. Unfortunately, his say was normally to just look at you and then walk off.

After a brief stint of deciding he was the CEO, Dexter has comfortably settled into his role meownaging the developuurs in the team. We later realised that despite all his time on the keyboard he can’t actually see anything on the screen. So without him knowing, we keep him on for his specialities in mouse control.

Dexter Savery

Michael Cleaver

Technical Consultant (Code Guru)

Mike has a long history of being a code monkey. Recently stretching his developer skills in the salesforce world has looked after a variety of systems including the largest prepay power platform in NZ!
Aside from Mike’s incredible talent for provided technical solutions for the trickiest of problems, he also has a great appreciation for how people experience the systems he creates and is passionate about providing outcomes that make people happy.

Outside of work, he has a penchant for model railways, turn-based strategy games, board games and playing football (soccer, he’s a Brit originally).

He moved to NZ in 2010, and has never looked back, and is most proud of his black and silver passport!

Ramin Hedayatzadeh

Senior Salesforce Consultant

Ramin loves a good technology setup. He has an eye for detail and wants to make sure technology is used for good. It’s not just about good code, it’s about making sure our work delivers real business value.

He has broad range of technology disciplines (he’s a Microsoft Certified System Engineer and Cisco Certified Network Associate). He’s also worked in varied roles spanning system administration, application support and technical consulting.

When not working, Ramin spends his time getting out into nature and trying to think of funny jokes (keep trying).

Pauline Kok

Senior Salesforce Consultant

Pauline is both incredibly clever and incredibly lovely. She is a chartered accountant who felt she could help businesses more in automating business process. She is very good at understanding complicated data structures, solving tricky problems and helping clients make wise decisions based on data.

In her spare time you will find her getting top place in Tetris 99 or trying to win at board games.

Pauline is happy to tackle any problem big or small and is looking forward to understanding your unique needs.

Bitsy Moolman

Pawject Manager

Bitsy brings a wealth of experience to the team and fulfils a number of vital roles. Starting his career as Toy Durability Analyst, other skills were quickly uncovered (thanks largely to the number of courier visits) and he was promoted to Chief Security Officer. Bitsy maintains this role in a part time capacity, ensuring every visitor is thoroughly screened while waiting patiently for pats.

In line with his insistence of being across everything that is happening in the office, he has accepted the role of Pawject Manager where his keen nose can be across everything from scratchety to security pawlicy, barketing automation and kennelytics, ensuring that the team is delivering to his high standards.

When he is not at work, he is likely found chasing gulls at the beach and hiding from flying insects.

Gordon Howell

Junior Pawlicy Officer

Gordon is the newest member of the team and is still learning the ropes. Quite literally, which is a power cable, leash or play rope. He has mastered slobbering and licking and is still working on his toilet training.

He has high aspirations, and one day hopes to sleep in a human bed. Beyond being generally adorable he likes treatos and lots of attention.

Monty Smith

Junior Barketing Analytst

Woof, bark, treatos, whine, nom nom, pant, woof, bark…